5 tips for responding to guest reviews in Booking.com

03.12.2019 Szymon Cyrzyk, Hospitality Market Researcher
You will read this article in 7 minutes.

Responding to guest reviews in Booking.com is one of the most important activities related to maintaining your hotel reputation. In the previous article we explained how the average property rating is calculated. Calculating the average rating in Booking.com >>> Today we will discuss how to respond to guest reviews in the most favourable way for […]

Read more

Booking.com reviews – how is the average rating calculated?

27.11.2019 Anna Piątek, KWHotel Customer Advisor
You will read this article in 3 minutes.

Booking.com reviews are a powerful tool that plays an important role in the hospitality industry. Previously we discussed Google reviews. In this article, we will describe briefly how Booking.com works and how to take care of the preservation of your facility on this portal. 1) How does it work? Firstly it is fundamental to understand […]

Read more

Hotel SMS marketing – SMSAPI integration explained

29.10.2019 Szymon Cyrzyk, KWHotel Hospitality Market Researcher
You will read this article in 2 minutes.

Hotel SMS marketing – one way to build customer relations Hotel SMS marketing is a good option for those hosts who care about their customer relations. This is especially important in the hospitality industry. Here, relation can already be established at the stage of sending an initial email – we even wrote an article about […]

Read more

Apartment rental management in Golf Sun and Sand

22.10.2019 Anna Piątek, KWHotel Customer Advisor
You will read this article in 3 minutes.

Golf Sun and Sand is a company specialized in providing a large range of tourist services. It also offers villa and apartment accommodations for short and long term rent in one of the finest Golf and SPA resorts in Cape of Kaliakra in Bulgaria. Stoyan started his apartment rental management business 6 years ago with […]

Read more

Social media marketing for hotels – 7 TIPS for beginners

15.10.2019 Szymon Cyrzyk, KWHotel Hospitality Market Researcher
You will read this article in 5 minutes.

Why is social media marketing for hotels so important? According to the infographic from wearesocial.com website, the number of users on social media is currently around 3,484 BILLION (nearly half of the world’s population). This number includes as many as 3,256 billion mobile users, whose number is constantly increasing by about 10% per year. But […]

Read more

How to make a better website for hotel? – find out in 5 minutes!

08.10.2019 Mariusz Luzar, KWHotel Knowledge Base Editor
You will read this article in 4 minutes.

Why hotel website is one of your best sellers? – find out in just 5 minutes! The title of my article describes website as a showcase of your property. It raises its prestige and facilitates contact with potential guests. However, this is only one side of the coin – a well-crafted page should cause visitor […]

Read more

Visual identity – build it with the good quality accessories!

02.10.2019 Szymon Cyrzyk, KWHotel Hospitality Market Researcher
You will read this article in 3 minutes.

Visual identity is an important marketing tool, especially for the hotel industry. When providing accommodation services, hoteliers have an opportunity to build a strong image of their brand. For starters, a properly designed logo and name should create the harmony between the guest’s expectations and the accomodation you provide him with. You can find more […]

Read more

Brand is the key to success – designing the perfect logo and name

24.09.2019 Szymon Cyrzyk, KWHotel Hospitality Market Researcher
You will read this article in 4 minutes.

Logo and name are the foundations for creating a strong brand. Find out how to achieve that! The amount of modern marketing tools in the HoReCa sector is growing rapidly. Each of them offers you an opportunity to attract new guests to your property. To be effective in such actions, however, much of the attention […]

Read more

Camping with technological spirit – case study of Waves Campground

18.09.2019 Anna Piątek, KWHotel Customer Advisor
You will read this article in 2 minutes.

Adventure at the Australian camping Waves Campground is located in Australia. They provide a comfortable, friendly and affordable camping with professional and high standard service. The owner – Richard, took over 22 acres, 664 person capacity campground in 2015. He changed this place into an incredible destination with warm, welcoming and enjoyable atmosphere, for the […]

Read more